For website analysis, this website uses Google (Universal) Analytics, a web analytics service provided by Google LLC (www.google.co.uk). In balancing the various interests, this serves to safeguard our legitimate interests in an optimised presentation of our offer. Google (Universal) Analytics uses methods, such as cookies, that make it possible to analyse your use of the website. The information automatically collected about your use of this website is generally transmitted to a Google server in the USA and stored there. The IP address will be truncated by activating IP anonymisation on this website prior to transmission within the Member States of the European Union or in other Contracting States to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. In principle, the anonymised IP address delivered by Google Analytics will not be combined with other data by Google. Google LLC is headquartered in the USA. A European Commission adequacy decision exists for this country. This arises from the EU US Privacy Shield, under which Google LLC is certified. A current certificate can be viewed here:

https://www.privacyshield.gov/list

You can prevent the collection by Google of the data generated by the cookie relating to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout

As an alternative to the browser plug-in, you can click on this link to prevent data collection by Google Analytics on this website in the future. An opt-out cookie will then be stored on your terminal. If you delete your cookies, you must click the link again.

We use Google Adwords to promote this website in Google search results and on third-party websites. For this purpose, when you visit our website, the so-called remarketing cookie is set by Google, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and based on the pages you visit. This serves the protection of our legitimate interests in an optimal marketing of our website.

Additional processing will only take place if you agree to Google linking your web and app browser history with your Google Account and using information from your Google Account to personalize ads you see on the web. If you are logged in to Google during your visit to our website, Google will use your information together with Google Analytics data to create and define target group lists for cross-device remarketing. To this end, Google temporarily links your personal information to Google Analytics data to form target groups.

Google AdWords Remarketing is an offer from Google LLC (www.google.co.uk) Google LLC is headquartered in the USA. Google LLC has been certified under the EU-US Privacy Shield that has been approved by the European Commission. A current certificate can be viewed here: https://www.privacyshield.gov/list.

You can disable the remarketing cookie using this link. In addition, you can inform yourself about the setting of cookies at the Digital Advertising Alliance and make settings for this.

We use the Facebook Pixel on our website, which is triggered when you engage with one of our ads on Facebook. When you click on a Facebook ad and are redirected to our website, the Facebook Pixel tracks your behaviour on our website and if you take an action (for example, if you buy something), the Facebook Pixel will report it to us. This allows us to measure the effectiveness of our Facebook ads for statistical and market research purposes and helps us target our ads.

Using the Facebook Pixel, the ads you see are personalised (such as products you've shown interest in on our website) whilst you are using Facebook, through Facebook's Custom Audiences tool. When you browse our website, information about your browsing session, along with a hashed version of your Facebook ID and the URL viewed, is sent to Facebook. When you then use Facebook, you will be shown personalised ads based on your shopping experience whilst using our website.

You can find out more about how Facebook processes your personal data in its Data Policy here.

You can opt-out of the collection of your personal data by Facebook Pixel, or to the use of your personal data for the purpose of displaying Facebook ads using Custom Audiences using this link or this link.

The Facebook Pixel and Custom Audiences are an offer from Facebook Inc., which is headquartered in the USA. Facebook Inc. has been certified under the EU-US Privacy Shield that has been approved by the European Commission. A current certificate can be viewed here.

We are trying to understand our customers across devices using Google. Google will associate the visitation information that it collects from our site and/or apps with Google accounts of signed- in users that have provided consent to this association for the purpose of ads personalization.

Thanks to Google Signals we will obtain a holistic view of how users interact with our company’s generated content from multiple browsers and multiple devices. The analysis of the results are not personalised but presented in an aggregated format in order to protect your privacy.